Getting Started Step 2 – Programs Tab

Getting Started Step 2 – Programs Tab

Please take a moment to watch this short Programs Tab video.

Thank you for watching our programs tab how to video! I hope this was a helpful demonstration. You should now have a good understanding of where to find and how to review the programs tab, publisher program terms tab, relationship message tab, signup form settings tab, tracking integration tab and the transaction inquiries tab. Below is the video transcript for further review.

Transcript:

Welcome to the Pepperjam affiliate network how to videos. In this video we will review the programs tab, publisher program terms tab, relationship message tab, signup form settings tab, tracking integration tab and the transaction inquiries tab.

Let’s turn our attention to the blue tabs running across the screen. In your account, you should see four blue tabs labeled program, creatives, publishers, and reports. First, we will focus on the programs tab.

Programs Tab:

If you mouse over the programs tab the first selection you will see is program settings. This tab is very important and you will want to make sure the information you provide here is as accurate as possible.

Note: If you would like to change your program name, description or promotional methods, you will have to contact customer-care@pepperjam.com as you will not be able to do this on your own.

Display logo:

You can upload a display logo that is 234x60 pixels. You should make note of the image formats that are permitted at the bottom of the display logo section. This logo should not have any promotions displayed on it, it should strictly display only your brand. This logo is important because it is displayed in the affiliate interface which will be viewed by affiliates who want to apply to your program.

Square display logo:

Next you can upload a square display logo. This image must be square and is recommended to have dimensions of 150x150 pixels.

Suggested keywords and restricted keywords:

These are keywords that advertisers want their affiliates to use throughout their search campaigns. Affiliates may also use other keywords but are never to use restricted keywords that advertisers list here. Suggested keywords should be words that describe your website or brand. For instance, say you own a clothing website “clothing.com”. You may want to use words such as clothing, apparel and blouses. Restricted keywords should be words that affiliates cannot use to promote an advertiser in a search campaign. You may also wish to prohibit publishers from using your trademarked terms. If this is the case, you will want to include those terms as restricted.

Categories:

In the categories section, you can choose up to four categories that describe your website and that are relevant. For instance, if you have a website that sells workout clothing and accessories, you may choose sports & fitness, clothing/apparel, and recreation & leisure. Use the drop down box to see the selection in which you can choose from. The maximum amount of categories you are allowed to choose is four, however you do not need all four. But you should try to select as many that apply to your site. Publishers often use this information to find merchants to partner with, so please be as accurate as possible.

Primary and secondary language:

The primary and secondary language sections are generally set to US-English unless you require another language. In any case, simply use the drop down boxes to select your language.

Partner accept/decline method:

This section will allow you to choose how you want approach accepting or declining affiliates. You initially have two options. The first is to manually accept or decline all affiliates that apply to your program. The next option is to automatically accept all of the affiliates that apply to your program. Our recommendation is that you initially begin with the automatic accept method to give all publishers a chance. If this does not work, we recommend that you switch to the manual method. There is a third option labeled “automatic advanced” but it is not recommended until your program has fully matured. If you would like further information on this option please contact customer-care@pepperjam.com.

Premier publishers:

If you check on the “Allow Premier publishers to automatically join this program” box, this means that you will automatically allow all premier publishers to join your program. Premier publishers are affiliates who have a designated account manager here at Pepperjam. They are our most trusted and valued partners. They have a good transparency score, no violations, respond in a timely manner and most importantly have an excellent relationship with our advertisers. They are also affiliates who produce $10 million in sales.

Nexus affidavit:

If you want to learn more about the Nexus Affidavit Law, please contact customer-care@pepperjam.com for further assistance.

Ship to countries:

The ship to countries simply allows you to select which countries your business ships to. Click as many of the countries that apply to your program. This allows you to let affiliates know that you have international shipping capabilities.

Promotional methods and program description:

Promotional methods and your program description should be filled out upon launching your program. Remember, if you would like to change these you will need to contact customer-care@pepperjam.com.

Peer program:

Our peer program enables a brand to utilize a private-label platform to leverage their customers’ brand advocacy by driving commerce through the social sharing of products and special offers via email, Facebook and Twitter. You can choose to enable your peer program now or you can wait until a later time by clicking not now. In order to enable your peer program, you will need to create a new account with a separate email address. You can always enable your peer program at a later date by going to the Programs tab and clicking peer program in the main menu. Once you decide to enable your peer program, you will be directed to a page where you can create a peer publisher account to manage your brand advocates’ program. First you will enter your email address. Note that this email address must be different from the email used for your current account. Next confirm your email, and create a password. Type in a domain and peer program name. For more information on these sections, click on the small blue question marks. Lastly, provide your peer program URL and click the orange “enable peer” button at the bottom of the page. Once your program is enabled, you will immediately be able to log into your peer program account.

Publisher program terms:

When launching a new program it’s important to setup a commission term that’s right for your program. Take a look at what your competitors are offering their affiliates. Review your margins and calculate what you can afford to pay and remember to keep room for commission increases. It’s important to incentivize those affiliates who deliver traffic and sales into your program, for example, maybe you want to set up exclusive offers for top performing affiliates and increase commissions when holding monthly promos or contests. After you have reviewed your margins with your marketing team and determined your commission pay out’s, let’s begin setting up your first commission terms in your account.

Click on the program tab and select publisher programs terms.

To add a new commission term click on the “add term" button

First, create a term name.   (TYPE: Default Payout)

Next, input the days cookie duration and this will automatically calculate the cookie duration hours.

A cookie duration is the amount of time an advertiser allows a cookie to be placed on a consumer’s website. The duration time is completely up to the advertiser. You should not that the longer the duration time the greater chance the advertiser will receive a commission.

There are two types of commission terms:

Flat payout – setup for lead programs. This term allows you to payout a flat amount on a lead transaction, such as; a credit card application, sign up registration, and so on.

Sale Percentage -is a percentage payout based on the total sale amount.

To add a flat payout click on Add Flat Payout button. Next, enter in a payout. For this example I’m going to enter in $5.00. Your program can also allow you to have tiers. (click tier) By clicking on the tiers button, ADD TIER, This is where you enter in your tier structure.

This is where you’re going to enter in your data: Leads greater than: 25receive a payout of $10.

Click add tier leads greater than 50will receive a $15 payout. To save your commission term click the submit button. Your account will display below.

Next let me show you how to setup a percentage payout.

Click on the Add new term button and repeat the following steps.

Enter in a new term name Super affiliate term 2”… and enter in the cookie duration. Next click on add percentage payout and enter in your percentage payout here, for example maybe it’s 20%.

You can also add tiers by clicking on the add tiers button. Next, add tier. In this example maybe you   want to say sales great than 250 will receive a payout of 25%, add another tier .Sales greater than 500 will receive a payout of 30%. Once you have reviewed your new commission term, click the submit button to save.

If you have more than one payout term in your account it’s important to indicate which payout is your default payout term. The blue star indicates which payout is your default. Scroll to the left of any commission term and a transparent star will appear. Click this star, and when it turns blue your default term has been selected and saved.

This is very important especially if your program has advanced filters setup to auto accept affiliates into your account. These affiliates will be assigned to the default commission.

Please note: Editing terms directly, for terms with publishers assigned, is not permitted. Publishers now require 7 days notice to change their terms. To change a term you must clone the term, make the changes and check the transfer publishers checkbox. This will create a new term and send an invitation to those publishers in the term.

Relationship Message tab:

The relationship message tab will be where you create your welcome message. This will be sent out one time to affiliates when they are approved into your program. You should make note that this message is in html format and if you were to just type it in the box, it would not be correctly formatted. To begin, you will need to fill out the subject section with a small welcome message such as “Welcome to the [Your Store] Affiliate Program!” Next you will need to add your message. We recommend that in your welcome message you describe your program and brand, how much commission is earned per sale, and contact information. It is recommended that you format your message in a free html site that will allow you to properly format. You can test e-mail yourself to see how the message looks by clicking the “send test email” button on the bottom. You can also preview your message before you save it by clicking on the “preview message” button on the bottom.

You will notice a small box to the right of the relationship message box. This is where you will be able to insert generic links, banner tags, and text link tags. You can choose which links or banners to add into the message by using the dropdown box and then clicking on the link you want inserted. When it comes to generic links, you can insert the affiliates first name, last name and email by clicking on the proper link. It is a good idea to put text links and banners into your welcome message to help affiliates get started in promoting your site.

Revoke message

The revoke message is for when an advertiser revokes an affiliate. You want to make sure when you are writing this message you explain why the affiliate is being revoked. This message is also in html format and it only goes out one time when the affiliate is being removed from the program. It is unnecessary to add text links and banners to a revoke message but you may still want to use the generic links tab to insert affiliates first name, last name and email address. You can also send yourself a test email with and preview the message before saving to make sure your message is in the proper format.

Signup Form Settings:

The signup form is the affiliate registration page that allows affiliates to apply to your program and Pepperjam. It is highly recommended that this URL is placed on your website for referral of affiliate signups. You can use the signup URL at the top of the page to copy and paste into your web site and/or e-mail campaigns. Your company name should automatically be entered into the company name section. You should also upload your company logo by using the browse button.

Introductory message:

Your introductory message does not have to be in html format like the relationship message does. This can simply be typed into the box right on this screen. This message is what the affiliates will first see. You want this message to be something like “Thank you for your interest in the eBay enterprise affiliate program, please fill out the following information.” You may always add more if you desire to do so.

Success message:

Your success message should inform the applicant that their application was successfully submitted. You can also add something along the lines of “your application is in review and you will be contacted shortly”.

Lastly, you want to add your background and text color by clicking on the “choose” button and selecting the color you desire. This allows your affiliate registration page to be customized to your brand’s style and guidelines. Once you click the color you want, the code will automatically be entered into box. It is recommended that your background color is white and your text is black.

Tracking integration tab:

The tracking integration tab will provide you with information and instructions on integration, new transaction bulk uploads and corrected transaction bulk uploads. You will not need to perform any further integration for your program since this was completed in the launch of your affiliate account.

If you should encounter tracking issues with your program, it is recommended that you re-test your tracking integration by following the steps below. To test your pixel installation you will first need to enter your advertiser website URL and press the orange “generate link” button. Be sure to enter the entire website URL including the http://, otherwise it will not work. The second step is to run a test sale to test the pixel installation. You will need to perform the following steps:

1.Click on the hyperlink "Publisher Test Link" above, which will open a new window and direct you to your site.
2. Place a "test" order. When you reach your confirmation (Thank-You) page STOP.
3. While on the confirmation (Thank-You) page, view the page source and copy all the code.
4. Paste the code in the box below marked "Confirmation (Thank-You) Page HTML Source Code" and click "Submit".

Please Note: The HTML source code that is submitted in Part II of these instructions may be used for future troubleshooting of your program. The verification process is reviewed by yourself to be certain that your program will run smoothly. This verification will ask you to confirm the order information from the test order, including the order ID and the amount that came through tracking. Periodically our staff may run test sales on your site to ensure the pixel is still installed correctly.

At the bottom of the page, you will be able to view your pixel verification history from the newest test to the oldest test. You can also see if your source code was verified or not, the date it was done, if the sale was verified, the date it was verified and the action. You can view the code by clicking the “show code” link.

Transaction Inquiries Tab:

If publishers notice that they have not received credit for a referred sale, they will submit transaction inquiries through the account requesting credit for the transaction. This happens most often with loyalty publishers, as loyalty shoppers are promised cash back for their purchases made through these loyalty publisher sites. If a publisher does not receive commission on a valid, referred transaction, they cannot provide cash back to the shopper. Publishers will include in their inquiries the order details of the transaction in question and it is recommended that you cross reference this information with your own data to determine if this is a valid transaction.

You will need to resolve the transaction inquiry by indicating whether or not this is a valid publisher-referred order and the publisher will be notified. If the order was valid, you will need to upload it as a new transaction into your account, so the publisher can be paid.

You can search these transactions by publisher, status, date, order ID, or SID. Just click on the plus sign on each box and fill in the requested information. Once you are done, click filter and then select the transaction you would like to view. You can also download inquiries by clicking on the small green “csv” button in the top right corner.

Thank you for watching our programs tab how to video! I hope this was a helpful demonstration. You should now have a good understanding of where to find and how to review the programs tab, publisher program terms tab, relationship message tab, signup form settings tab, tracking integration tab and the transaction inquiries tab.

Should you have any more questions or concerns please do not hesitate to contact customer-care@pepperjam.com.

 

 

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