Pepperjam is partnered with Curalate (, the leading visual commerce platform, to offer our publishers the ability to monetize their Instagram feed and make their images shoppable through the Content Curator. Publishers sign up through Pepperjam in order to use Curalate, and as an advertiser all that is needed to work with these publishers is an active product feed.

**Please note – There is no additional fee for working with publishers who utilize the content curator tool.

Two tools are available for publishers within the Content Curator:

Like2Buy: Instagram Monetization

  • Like2Buy makes it possible to drive traffic and revenue through Instagram
  • Like2Buy enables publishers to drive traffic to advertisers’ sites from their Instagram
  • Publishers can send their followers to advertisers’ product pages, driving high quality traffic and revenue through the affiliate channel

Reveal: Shoppable Product Images for Blogs

  • Reveal allows publishers to make the images on their blogs clickable and shoppable
  • Reveal enables publishers to link images on their blogs to advertiser product pages
  • The images link directly to advertiser product pages, enabling easy product discovery and purchase for consumers

Tips for Instagram Monetization:

  • Recruitment & Publisher Engagement
    • Continue to recruit niche sites/bloggers into your program
    • When recruiting, look to see if they have a presence on Instagram
    • Once recruited into your program, walk them through the sign process for Curalate
    • Provide gift cards to bloggers to purchase items for the post
    • Provide imagery
  • Product Exposure
    • Ensure your product feed is fully functioning and up to date
    • Identify the right products to focus on Instagram
    • Create different gift guides such as best sellers, sale items, and seasonal items and target these products to a specific audience
  • Communication
    • Announce the Curalate tool to the publishers in your program
    • Position this as a new opportunity to work strategically with your publishers
    • Send weekly communications with product recommendations to the niche sites utilizing the tool
    • Instruct the publishers to use #hashtags for the product features

For an updated list of publishers that use the Curalate tool, please reach out to

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