In-Cart Attribution gives advertisers the ability to reward publishers for their impact in the purchase path of the consumer. The tool analyzes the time threshold (customizable by advertiser) between a click and a transaction to identify if a publisher earlier in the look back window should be credited.
Here’s how to see if advertisers have this attribution feature enabled:
- Click the name of the advertiser within the publisher interface
- Click the Attribution Features tab
In-Cart will be listed if the advertiser has this turned on, along with the advertiser’s time threshold
If you have any questions, please reach out to your Publisher Manager or email@example.com.