About In-Cart Attribution

In-Cart Attribution gives advertisers the ability to reward publishers for their impact in the purchase path of the consumer. The tool analyzes the time threshold (customizable by advertiser) between a click and a transaction to identify if a publisher earlier in the look back window should be credited.

 

Here’s how to see if advertisers have this attribution feature enabled:

 

  • Click the name of the advertiser within the publisher interface
  • Click the Attribution Features tab

In-Cart will be listed if the advertiser has this turned on, along with the advertiser’s time threshold

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If you have any questions, please reach out to your Publisher Manager or publisher-support@pepperjamnetwork.com.

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