Publisher Communication Best Practices

Communication is key to a successful affiliate program. Publishers can be your best resource to see what works/doesn’t work for your program and help give insights into how you can improve performance. Check out some best practices below on communicating with publishers for your affiliate program.

  • Send Newsletters
    • Newsletters are a great tool to inform your publisher base of any new products, website updates, promotions, or changes.
    • Send a newsletter weekly or at least monthly with any new products, promotions or even as a reminder to promote the program
    • For more info on creating newsletters click here.
  • Use Direct Communication
    • Besides creating newsletters, direct communication with your publishers will help to develop individual relationships, and explore opportunities to grow your partnerships.
    • You can use the interface mail feature to send/receive email, and you can also reach out publishers directly through your personal email.
    • By clicking on a publisher’s name in the interface you can view their details page which lists their contact info. You may also want to view the publisher’s website for additional contact when reaching out, or if you have been unsuccessful in contacting the publisher.
    • Stay in touch with your top performers often and discuss ways to continue the success they are seeing in the program and any new opportunities they have.
  • Review Pending Applications
    • When reviewing a publisher who has applied to your program, it is beneficial to reach out and discuss the potential partnership, ways to optimize and any questions you have prior to accepting/declining the publisher.
    • This will also help jumpstart the partnership if you decide to accept them into your program.
  • Follow Up with Your Invited Publishers
    • Publishers can sometimes miss, or are slow to respond to a program invite, and you may want to get on a cadence of reaching out to your invited publishers weekly, monthly etc.
    • Keep in mind that if a publisher is currently invited, you cannot view their full contact info, however most publishers have a contact, or contact page listed on their site.
    • If you have any difficulty getting in contact with specific publishers, please reach out to the advertiser support team, as we have a better contact on hand.
  • Reach Out to Click Active Publishers
    • By viewing the publisher performance report (reports>performance) you can view publishers who are generating a large amount of clicks and traffic for the program, but not as much in terms of sales. These are great publishes to reach out and discuss the partnership and some opportunities to turn that traffic into sales/revenue for the program.
  • Check for Terms Violations and Issues
    • It’s important to review publisher activity often to be sure publishers are abiding by your terms and conditions and promoting the program properly. If you come across a publisher who is violating your terms and conditions, you will want to reach out to them and be sure they are aware of the issue. Publishers often work with many advertisers and will often respond accordingly once they are notified of the issue.
    • Be sure they are aware that any pending sales that have occurred will be reversed and that they may be removed from the program if do not comply with the program’s terms and conditions.

If you have any questions, or if you are looking for some assistance in communicating with your publishers, please reach out to the advertiser support team.

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