Dynamic Commissioning and Best Practices

Dynamic commissioning allows a merchant to create custom commission rates for a wide array of parameters allowing merchants the ability to incentivize publishers for the actions they deem most valuable.

Create customized commission rates for:

  • Category
  • Coupon Code
  • Creative
  • Customer Type (new to file vs. repeat)
  • Device Type
  • Publisher Type
  • Transaction Count
  • Transaction Type
  • Transaction Total
  • SKUs
  • In-Store vs. Online


How Commission Structures Work:

Order vs Item level

  • Rules must be set at the Order or Item Level
  • Order Level rules are applied to total order amount
  • Item Level rules are applied to each Item individually
  • Item Level Commission Reporting is only available for Item Level Rules

Order of the rules

  • The Rules will be applied in the order they are listed
  • If more than 1 Rule applies, each of the actions will take place.


Commission Structure Best Practices:

Order of Rules:

  1. Rules that set a new commission

Example:  Base Commission - 4%; If New to file, equals 5%

  1. Rules that add to the commission

Example:  If Category A, add 2%

  1. Rules that remove commission

Example:  If Category Gift Card, equals 0%

Item Level Commissioning:

Set up all Rules at the Item Level

Exception:  Flat Bonuses. Flat Bonuses should be at the Order Level. If a Flat bonus is set at the item level, it will be multiplied by the number of items in the order


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