The Generic Link is the URL for the homepage of a merchant’s website. It is available to publishers at any time and does not expire. The Generic Link should include any additional tracking parameters that the merchant wants to capture and track within their own analytics software. The Generic Link is one of the most frequently used creatives within a merchant’s affiliate program and, thus, a significant portion of the program’s revenue and traffic activity may be tied to this creative.
You can access your generic link by navigating to Creatives>Generic Link in the interface.